Ireland Tourism Report & Statistics
Two years of above average growth in inbound tourism and Ireland is facing another year of positive growth potential. Ireland is well positioned in the international marketplace to continue to attract growing numbers of visitors thanks to its success in delivering a highly rated satisfying visitor experience and its strong brand positioning. The statistics:
- There was more international travel worldwide in 2017 than ever before as tourism continues on an upward trajectory with year on year growth.
- Tourism in Ireland is projected to be worth a record setting €8.7 billion annually.
- Ireland earned €6.5 billion from overseas tourism in 2017. Spending by international visitors in Ireland grew by up to 6% to reach over €5 billion while Irish air and sea carriers earned €1.6 billion in fares paid by visitors to Ireland.
- Domestic tourism revenue is expected to generate €2 billion, with a further €300 million earned from Northern Ireland visitors.
- Over 25,000 new jobs were created in the Irish tourism industry since 2016. The tourism and hospitality sector has 230,000 people in employment throughout the country. Employment alone in Accommodation and Food Services reached 153,000 in Q2 2017. This is up 6% on the same period a year earlier.
- ITIC estimates that earnings from tourism to be €2 billion in direct tourism related taxes.
- In volume terms, 2017 was another record year for the number of visitors, up almost 3% on 2016.
- Holiday visitors grew by an estimated 6% to just over 4.7 million.
- Growth in visits from long haul markets of North America and Rest of the World experienced double digit growth, while visits from mainland Europe grew by 4% as visits from Britain fell by 7%. Ireland’s share of outbound traffic looks to have increased in North America.
- The additional earnings from overseas tourists for the year is estimated to be €250 million.
- Businesses across the country suggest that most areas enjoyed increased demand over the past 12 months. Dublin and key tourism destinations, including Galway, Killarney, and the western seaboard reporting particularly strong demand.
- The Government decision to maintain the 9% VAT rate on tourism services, and the suspension of the Air Travel Tax, continue to help Ireland remain competitive in the international marketplace.